BROADVIEW, Ill. — Robert
Bosch LLC has announced the launch of the Purolator Gear online
merchandising program for its Purolator brand of filter products. The
program can be found at www.purolatorgear.com (a link to Purolator Gear
can also be found on Purolator's main Web site,
www.purolatorautofilters.net) and offers a multitude of items featuring
the Purolator logo both current and retro, and the newly adopted
tagline, “Keep It Pure.” The program offers pens, hats, apparel, bottle
openers, tire gauges, magnetic clips, mp3 players, gift certificates
and more.
“Purolator Gear is designed to spread recognition and
awareness of the Purolator brand and the quality it represents,” said
Monica Christensen, senior brand specialist for Bosch, joint venture
owner of Purolator Filters NA LLC.