TROY, Mich. --
The Bendix marketing team is offering its warehouse distributor (WD)
customers two new customizable promotions that feature downloadable
marketing materials and images for use throughout the year. WDs can use
these rewards programs with their customers, including an opportunity
be a VIP guest at a National Hot Rod Association (NHRA) race.
The Bendix “NHRA Racing” program allows customers to utilize tickets
and VIP hospitality passes to the hottest NHRA races. Friction
Materials partners with its sister brands, FRAM, Prestone and Autolite,
to offer customers a memorable experience at the track cheering on Cory
McClenathan and his FRAM Top Fuel dragster. The brands have been
sponsors of NHRA dating back as far as 1985, marking more than two
decades in the sport.
“Our sales team will work with
customers to develop a program that fits their needs, drives sales and
generates excitement,” said Jim Kelley, director of sales, North
America for Friction Materials. “We know a lot of folks in our industry
are huge motorsports fans. This type of program affords distributors an
opportunity to reward their customers for their business.”
In addition to the NHRA program, the Bendix team has created the
“Cruising In Style” 3-level certificate program. Anytime during 2010,
WDs can launch their own in-house program and reward their customers
with certificates that can be redeemed for popular apparel like
jackets, pullovers and footwear. The program runs all year and
certificate and brochure orders may be placed online at
www.buybendix.com.
The complete NHRA calendar of 2010 events is listed online at
www.nhra.com. Customers can get tickets through their Bendix sales representative or email
bendixmarketing@honeywell.com for more information.
Customers interested in learning more about Bendix products and
marketing services should contact their local sales representative or
distributor.