EARTH CITY, Mo., and BRANFORD,
Conn. — Heavy Duty America and Truck Pride Partners have merged their
organizations into a new North American marketing and distribution
organization. The new organization, which will be initially known as
HDA Truck Pride, commenced operations on Sept. 1.
A
jointly developed merger plan was recently presented to the memberships
of both organizations and has received overwhelming approval, the
organizations said. Integration of staff and services began Sept. 1 and
continue through the remainder of calendar 2010.
Both
organizations view the joining of the two premier heavy duty marketing
organizations as the initial step of a comprehensive plan to unify and
expand their distribution network, consolidate product and program
offerings and maintain the independent aftermarket channel as a viable
alternative to the OE dealership networks.
The
combined organization will offer a vastly expanded footprint, providing
marketing, training, fleet, service partner and vendor programs to our
customer base. The new entity will create the largest independent
provider of parts and services to the Commercial Vehicle aftermarket in
the U.S. and Canada.